All About Steve (via jkblackout)
BOX OFFICE WEEKEND PREVIEW For Labor Day Weekend!
This weekend we have a holiday, which really puts box office prognosticators in a twist because usually that means things are going to behave differently then on a normal holiday. This weekend, there are 2 comedies and 1 action film trying to get the last remaining audiences before school starts back up around the country.
The trailer above is for the film All About Steve. It’s opening this week apparently, which is a surprise tome since I have not seen a single tv spot for it in the past month. It was supposed to come out in March but now it seems it has been dumped by the studio on this weekend, in hopes that it can open well enough for a profit. Tracking hasn’t been all that great either. The surprising thing is that the Derby average, which I’ll post on Friday, is still exceptionally high for it. Anyways, I am only going 7M for this film because I don’t think a lot of folks know this film is coming out now.
Up next we have Gamer. Gamer was also another film that was supposed to do really decently this weekend, but tracking has been poor. If I had to wager a guess as to why, it would be because District 9 and Inglourious Basterds stole it’s thunder. You see, this film is about a dude that plays a video game but it ends up that the players inside the game are also human! Oh Noes! Moral quandaries! I think it’s plot line may to above the heads of it’s audience. I am also going lower then the Derby average on this one. I have it at 10M for the 4 day, and I still think that may be too high.
Up next, is quite possibly the next film, Extract, may end up being a sleeper hit, since it is not in as much theaters as the other two and it is also being released by a smaller studio then then the others. But this film could quite possibly surprise and put up a total over the holiday since it has used effective marketing like bringing back Beavis and Butthead, classic, and penetrating the airwaves with a ton of funny spots. I am going higher then tracking on this one with 7M. It may go higher but the theater count is a real downer.
My limited release spotlight is for No Impact Man! Here is the trailer and the real life blog about it: Check it out!
--------------------------------------------------------------------------------
